Petit Art came to Laboratorio Creativo to develop a name and a brand identity to fit with their beautiful interior, designed by Aria Concept From naming to the website, we work on all elements of their brand creation. The objective was to communicate freshness and playfulness to make the consumer perceive the brand as a contemporary one. The colours and patterns were chosen to give a contemporary aesthetic. Particular attention was given to the design of the website to extend Petit Art's experience. In line with the concept, specific icons were chosen. The website design is built on a WordPress CMS which looks as elegant on mobile devices as it does on larger screens.