Naming, branding and identity developed for a local boutique florist named Cutia cu flori. The main products of this flower shop are unusual and lovely flower arrangements in a box ( cutia means box in Romanian). Our task was to create a logo and accompanying stationery that would help Cutia cu flori to build their market and to differentiate them from other flower shops. The goal is to exceed their customer's expectations with quality, value and professional service. Using the new brand as a base, we developed a set of collateral from letterpress stationery, invoice, labels and a new site. For this project, we also made the production part.