Clubul de cultură (Culture Club) is your kids cultural guide on a tour through Bucharest. They provide interactive cultural tours for kids and teenagers. Their goal is to teach children and teenagers to take advantage of the cultural world and to consider art and history as an aspect of everyday life. The challenge with this project was to reposition Clubul de cultură as one of the best cultural activities for kids in Bucharest, and stand out from the competition. We redesigned the visual identity and the entire website – frontend and backend development. We created a design system to simplify things and save time. Each cultural tour has a colour and icon, making it easier to be identified even by the kids. We configured a booking system for tours easily manageable.