Clubul de Cultura
Clubul de cultură (Culture Club) is your kids cultural guide on a tour through Bucharest. They provide interactive cultural tours for kids and teenagers. Their goal is to teach children and teenagers to take advantage of the cultural world and to consider art and history as an aspect of everyday life. The challenge with this project was to reposition Clubul de cultură as one of the best cultural activities for kids in Bucharest, and stand out from the competition. We redesigned the visual identity and the entire website – frontend and backend development. We created a design system to simplify things and save time. Each cultural tour has a colour and icon, making it easier to be identified even by the kids. We configured a booking system for tours easily manageable.
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How to Start-up
Branding and website design for How to Start-up. The main idea was to create a brand that would look different from other competitors. We created a sleek minimalist look, playing with the angle of the W letter, and use the angle as a dash between start-up. The whole branding process was complemented by a website design and a style guide for the new identity. The project was completed in November 2016.
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Trattoria Due Modi
Trattoria Due Modi is an authentic Italian restaurant in Constanta, Romania who needed to update their website. Now, the website is responsive to different browser size.
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Criveanu Optic
Criveanu Optic is a full-service vision centre offering eye exams, eyeglasses and related optical services. In order to complement their vision, the website needed to be redesigned. So one of the requirements was that the new website be compatible with desktop and mobile platforms. The key aim of this website was to make information as simple to find as possible and make it as easy as possible for customers to be able to get in touch. We developed a set of iconography to display content and services within a clean format. Simplicity was an important part of the design that we wanted to keep consistent throughout the entire site. The site uses the colour palette to reinforce the brand identity and, it ensures the vision centre has a coherent image for clients and distributors.
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Wherever Crafts & Furniture
The aim of this brief was to create a packaging and branding design for a furniture company which enable to stand out and make a difference in the world of product design. Wherever Crafts & Furniture statement is to design and manufacture beautiful and easy to assemble furniture without unnecessary detail. Wherever Crafts & Furniture is based in Romania and believes in the importance of traditional materials to create friendly products for the user, without ruling out new manufacturing techniques and friendly materials environment. A minimalistic brand was then developed around the imagery, ensuring that furniture always took the spotlight. We chose a simple palette of colours and one typeface to reflect the minimalist design of the furniture. The packaging is simple, with useful information. The cardboard box has minimal dimensions, and the bag is specially created for allowing you to care the Tic Tac Toe Chair everywhere and wherever, in whatever conditions. Wherever Crafts & Furniture is easy to assemble, enjoyable to live and interact with. Wherever. Wherever Crafts & Furniture products have been exhibited in Paris Design Week in September 2014.
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Insight
INSIGHT. An Eye on Bucharest’s Art Galleries. Insight captures the unseen Bucharest, from an art perspective that connects the local art galleries. Other activities include promoting Bucharest as a city with a strong background in contemporary art. The branding identity needed to be young and edgy. Also, to extend the brand identity we created a map of Bucharest’s art galleries. We felt the need for an art map in Bucharest, presented in an attractive way to reach a broad audience. The maps were delivered to selected art galleries. It is hoped that the map will not only serve to guide you through art, but also act as a catalyst, encouraging art through urban exploration. Be sure to visit the site at bucuresti.gallery to see more. The documentary is produced and directed by Miluta Flueras. Photography & Trailer: Miluta Flueras Insight Full Movie Insight Trailer
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Aria Concept
Branding and Visual Identity for an architecture office based in Constanta, Romania. Aria Concept Architecture focuses on architecture, interior design, and furniture. The general concept was to be clean, simple and memorable. In architectural language, the circle is the simple closed curve which divides the plane into two regions: the interior and the exterior. Also, the circle is a symbol of an integrated architectural solution. Company’s services include architecture, complex projection, design, and project support. The word “Aria” means “Area” in Romanian. The hatch with parallel lines at 45 degrees is translated into architecture as the hatch for concrete. The result is a strong and recognisable brand identity. The business cards were handmade and crafted in our laboratorio.
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