INSIGHT. An Eye on Bucharest’s Art Galleries. Insight captures the unseen Bucharest, from an art perspective that connects the local art galleries. Other activities include promoting Bucharest as a city with a strong background in contemporary art. The branding identity needed to be young and edgy.
Also, to extend the brand identity we created a map of Bucharest's art galleries. We felt the need for an art map in Bucharest, presented in an attractive way to reach a broad audience. The maps were delivered to selected art galleries. It is hoped that the map will not only serve to guide you through art, but also act as a catalyst, encouraging art through urban exploration. Be sure to visit the site at bucuresti.gallery to see more. The documentary is produced and directed by Miluta Flueras.
Photography & Trailer: Miluta Flueras