Aria Concept


Branding and Visual Identity for an architecture office based in Constanta, Romania. Aria Concept Architecture focuses on architecture, interior design, and furniture. ┬áThe general concept was to be clean, simple and memorable. In architectural language, the circle is the simple closed curve which divides the plane into two regions: the interior and the exterior. Also, the circle is a symbol of an integrated architectural solution. Company’s services include architecture, complex projection, design, and project support. The word “Aria” means “Area” in Romanian. The hatch with parallel lines at 45 degrees is translated into architecture as the hatch for concrete. The result is a strong and recognisable brand identity. The business cards were handmade and crafted in our laboratorio.