Criveanu Optic is a full-service vision centre offering eye exams, eyeglasses and related optical services. In order to complement their vision, the website needed to be redesigned. So one of the requirements was that the new website to be compatible with desktop and mobile platforms. The key aim of this website was to make information as simple to find as possible and make it as easy as possible for customers to be able to get in touch. We developed a set of iconography to display content and services within a clean format. Simplicity was an important part of the design that we wanted to keep consistent throughout the entire site. The site uses the colour palette to reinforce the brand identity and it ensures the vision centre has a coherent image for clients and distributors.