The aim of this brief was to create a packaging and branding design for a furniture company which enable to stand out and make a difference in the world of product design. Wherever Crafts & Furniture statement is to design and manufacture beautiful and easy to assemble furniture without unnecessary detail. Wherever Crafts & Furniture is based in Romania and believes in the importance of traditional materials to create friendly products for the user, without ruling out new manufacturing techniques and friendly materials environment. A minimalistic brand was then developed around the imagery, ensuring that furniture always took the spotlight. We chose a simple palette of colours and one typeface to reflect the minimalist design of the furniture. The packaging is simple, with useful information. The cardboard box has minimal dimensions, and the bag is specially created for allowing you to care the Tic Tac Toe Chair everywhere and wherever, in whatever conditions. Wherever Crafts & Furniture is easy to assemble, enjoyable to live and interact with. Wherever. Wherever Crafts & Furniture products have been exhibited in Paris Design Week in September 2014.