Floarea Ta
Floarea ta (in english Your Flower) is a flower shop based in Cluj, Romania. The client approached us with the desire to reinvent their existing brand image with a modern twist. We worked closely with the team at Floarea Ta to create a new brand and full suite of brand assets. The assignment also included retail paper bags, labels for products, thank you cards, stationery and promotional materials. A floral pattern was chosen for all the stationary items.
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Finest
We created a whole new identity, branding and applications for a local grocery store located in Constanta, Romania, named Finest. Founded in 1992, Finest is well known as an important local grocery store, with fresh products and providing quality services to customers. One of the main objectives was to redesign the logo and give a whole new identity. We designed and handcrafted the product labels in our Laboratorio.
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Cutia cu flori
Naming, branding and identity developed for a local boutique florist named Cutia cu flori The main products of this flower shop are unusual and lovely flower arrangements in a box ( cutia means box in Romanian). Our task was to create a logo and accompanying stationery that would help Cutia cu flori to build their market and to differentiate them from other flower shops. The goal is to exceed their customer’s expectations with quality, value and professional service. Using the new brand as a base, we developed a set of collateral from letterpress stationery, invoices, labels and a new site. For this project, we also made the production part.
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Biciclatita
Biciclătita is a local pancake trike which offers pancakes made with fresh and local ingredients. The name ‘Biciclatita’ means ‘bike with pancakes’ in Romanian. The task was to develop a vibrant and authentic design that can be applied easily. We chose blue to match the sea and to keep the brand fresh with a summer feel. Not only do they produce great food, but they also put a lot of attention in the details so that the overall experience is entertaining. Simple, yet sophisticated, the branding showcases Biciclatita’s modern approach. Biciclatita opened its doors in June 2015.
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Aria Concept
Branding and Visual Identity for an architecture office based in Constanta, Romania. Aria Concept Architecture focuses on architecture, interior design, and furniture. The general concept was to be clean, simple and memorable. In architectural language, the circle is the simple closed curve which divides the plane into two regions: the interior and the exterior. Also, the circle is a symbol of an integrated architectural solution. Company’s services include architecture, complex projection, design, and project support. The word “Aria” means “Area” in Romanian. The hatch with parallel lines at 45 degrees is translated into architecture as the hatch for concrete. The result is a strong and recognisable brand identity. The business cards were handmade and crafted in our laboratorio.
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Atelier Lilou
Atelier Lilou is a new beauty care centre located in the historic heart of Constanta, Romania. It occupies part of the semi-basement of a new building in the old city. The brief was to design something fresh, elegant and sophisticated. The project included interior architecture, branding, photography, adv and a responsive website. The resulting interior beautifully complements the historic neighbourhood. Atelier Lilou’s identity is a mix of bohemian and modern. The naming for the brand arises from the owner’s surname (Lili). Also, we took inspiration from the flower of Lilium and extended it across branding and interior architecture. We designed Atelier Lilou’s new identity with the mission to communicate quality and sophistication without losing approachability. Additionally, to maintain brand and aesthetic consistency we used the same colours and typography for the website. The pattern also appears on the reverse of the business cards as well. What results is a curated mix of flower pattern and paired with a type-driven mark for a modern approach with vintage sensibilities. We also provided responsive web design services so that the website performs beautifully on all devices like tablets and smartphones. The result is a brand that’s perfectly aligned with the look and feel […]
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Laboratorio Creativo Visual Style
Laboratorio Creativo’s stationery is a reflection of the high level of craftsmanship the studio strives to achieve in both branding and architecture. The business cards were all hand-crafted by Hippo Atelier using 100% recycled 400gsm blue card and 300 gsm white paper from Arjowiggins Paper with letterpress design to express attention to details.
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